Meet
Dan Longton
A Leader in the Hospitality Industry
Dan Longton is a seasoned businessman with vast experience in the hospitality sector. As Co-Founder and CEO of HRgems, Inc., he has traveled extensively, eating in countless restaurants and observing the key factors that create exceptional dining experiences. Dan has dedicated his career to improving hospitality by helping restaurants hire top-tier employees and empowering servers to enhance their service.
Improving the Dining Experience Through Customer Service
Dan’s passion for restaurant service inspired him to interview hundreds of businesspeople to discover what makes them tip more generously. Through these conversations, Dan uncovered key insights into what drives customers to reward enthusiastic, personalized service. His findings led to the creation of Waiting Tables? Make More Money!, a guide designed to help servers increase their income by elevating the customer experience.
CEO of HRgems, Inc.: Transforming Restaurant Hiring
As CEO of HRgems, Inc., Dan has been instrumental in helping restaurants hire superior team members by assessing the work ethic of over 8 million hospitality workers. His company plays a critical role in ensuring that restaurants build teams capable of delivering the highest level of service. Dan’s experience with HRgems has given him a unique perspective on the skills and attitudes that make for successful servers, insights he shares in his book.
Empowering Servers to Succeed
Dan’s mission is to equip servers with the tools and strategies needed to excel in their roles. In Waiting Tables? Make More Money!, he provides actionable techniques that help waitpersons improve their service during every phase of the dining experience. From personalized recommendations to handling challenging customer interactions, Dan’s advice empowers servers to create enthusiastic customers who tip more.
Enthusiastic Service Equals Bigger Tips
At the heart of Dan Longton’s approach is the belief that enthusiastic, people-focused service leads to higher tips. His book emphasizes the importance of creating memorable, positive experiences for customers, ensuring that they leave satisfied and eager to reward great service. By adopting Dan’s principles, servers can significantly enhance their earnings while delivering top-tier customer experiences.
About the Book
Waiting Tables? Make More Money!
In Waiting Tables? Make More Money!, Dan Longton offers servers practical techniques to maximize their tips by improving their service during every phase of the restaurant sales cycle: Greeting, Ordering, Feeding, and Fleeting. Readers will learn how to create enthusiastic customers by anticipating needs, handling special requests, building rapport & more.
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