Paul A. Martinez is a veteran systems engineer, entrepreneur, and innovation strategist whose three-decade career spans roles at Apple, Cisco, Qualcomm, and JUUL Labs. An inventor and interdisciplinary thinker, he developed the Law of Perpetual Innovation (LPI), a framework explaining why innovation arises from burdens created by previous breakthroughs. Paul consults with global enterprises on sustainable innovation and business model transformations.
Architect of the Law of Perpetual Innovation, integrating thermodynamics, psychology, and economics into a unified theory
Led global product development at major technology companies, guiding teams toward sustainable innovation
Multidisciplinary thinker drawing from neuroscience, philosophy, and engineering
An artist, musician, husband, and father who believes in balancing technical rigor with creativity
The Infinite Path: The Law of Perpetual Innovation is available now in paperback and Kindle editions.
The Apple Sauce: A Former Apple Engineer Reveals Silicon Valley’s Secret Sauce to Innovation is available now in paperback and Kindle editions.
